SEO: Selecting The Perfect Web Analytics Solution !!

Knowing how websites are performing is essential to ensure growth and, therefore, anyone working with them should have a set of efficient analytical tools. There are a number of proficient reporting and data gathering systems to choose from, all with impressive features that can help you gather the significant information you need for your analyses. Of course, owning a picture perfect solution is not enough. You will also need qualified people capable of working with your specific tools and monitoring your results. Preparations
Before settling on a tool, website owners/managers should think about the data they want to retrieve about their site. • What features are most important on your site? • Which are the problem areas that have been pointed out so far? • Which daily, weekly, or monthly activities impact your site the most? • What information do the various departments, including IT teams need to make their work easier? • How effective is the website lay-out and content, and how often is it revised or improved? • How technically skilled are the people maintaining the web site? • At what level will the web analytics be managed? How often will these tools be used? Request demos from various providers and test them profusely with your own content and data, rather than a supplied sample. As they are being tested, more questions will probably arise. You may wonder, for example, if the tools can show you the conversion rates for PPC (pay per click) or how they can help you identify opportunities to improve page views.


Once you are familiar with the reports, which are essentially the same for each tool, you can start examining which tool has the best value and can best combine the different pieces of information it retrieved, leading to results you can easily work with.
Selecting your analytics tools
Now that the analytic solutions have been tested, it is time to make a decision. Based on all the information you gathered you will already have realized that there is no "perfect" tool and that some of your questions may remain unanswered. You may also come to the conclusion that certain free tools may be surprisingly efficient and that it may be wise to use them until you are ready to invest in more sophisticated tools.
Even if you are working with several implementations and do not have all your data stored in one tool, you will still get incredible feedback, can learn at your own pace without spending a fortune and, using your savings, can hire a qualified analytics specialist whenever the job gets too complicated for you.
Implementing your tools
Like with any other kind of tools, you have to apply them properly to reap their full benefit. An experienced analyst will get more value and data out of an older, free tool than an expensive state-of-the-art one which was never properly implemented. Even if the tool is a little outdated, with a little TLC a well-trained professional should be able to revamp any old or malfunctioning tool and restore it to its original quality performance levels.
Choosing the right web analysts is as important as selecting the tool. If the operator is incompetent your losses may be steep. It may cost you lots of anguish, many hours reconciling data and a headache trying to figure out how many sales and customers you lost because your SEO techniques were insufficient.
Reaping the benefits
Analytic solutions are installed to be used and not just by a few privileged. Web analysts working within your company should be informed that all employees should benefit from the collected web data. The best way to avoid misunderstandings is by organizing a staff meeting in which all involved parties are present. During this assembly, employees should receive basic training to obtain a certain level of self-sufficiency and the analyst can learn which employee will need what data. In addition, communication channels can be established. Some people like to call in their request, while others prefer email.
By keeping everyone involved and establishing routines, money and time can be saved, and will allow the analytics solutions to perform efficiently and with great success!